JAMS 347: Principles of Public Relations
Course description: "Development and role of public relations in the mass communication discipline and professions. Contributions of mass communication, public opinion, and persuasion theories to public relations. Importance of ethics and social responsibility in practice. Public relations research techniques, planning, strategic analysis, and application in a variety of situations and organizations, including government, corporate, and not-for-profit."
Public Relations Campaign Sample/Assignment: Create a public relations campaign for a company, business, or non-profit of your choice.